Part-Time Employee Recruitment: 18 Creative Ways To Make It Easier To Hire Part-Time Employees

In a rapidly changing job scene, attracting new part-time employees can be a challenge. Most of the attention is directed towards full-time roles, but the need for part-time employees continues to grow. So how can your business stand out in a sea of options? How do you attract the ideal part-time candidates? We’ve put together a guide of 18 creative strategies to amp up your recruitment efforts and help you find outstanding part-time employees for your team.

Here are some ways you can up your recruitment game and find better part-time employees for your business:

1. Advertise where part-time employees are

When it comes to attracting new part-time employees, a tailored approach to job postings can make all the difference. Instead of relying on generic “part-time help wanted” listings, consider crafting advertisements based on specific hours and shifts. Whether it’s after-school shifts for high school students, weekend shifts for those with full-time jobs, or evening shifts for college students, align your job postings with the schedules your potential employees want. This targeted approach ensures your listings reach the right candidates where they spend their time. 

2. Look beyond unemployed candidates

While many part-time job seekers might currently be unemployed, there’s a vast pool of potential candidates who are already employed and could be excellent additions to your team. Don’t overlook the possibility of attracting talent from competitors or retirees seeking part-time roles to share their expertise. Remember, exceptional part-time workers might already be working elsewhere.

3. Offer benefits

Giving benefits to part-time employees can set your business apart. While you might not match the benefits of larger corporations like Starbucks, you can still make your offers appealing. Tailor benefits to the demographic of your part-time workers. Consider options like employee discounts, learning allowances, or even basic dental or vision insurance. Benefits can be a strong incentive for attracting and retaining quality part-time hires. 

Here are some benefits that are fairly easy to offer part-time employees and can give you a competitive edge in hiring:

1. Flexible scheduling: Part-time employees are looking for roles that fit their unique schedules. Embrace flexibility by allowing employees to choose shifts that match with their availability, giving them the work-life balance they desire.

2. Learning opportunities: Invest in your employees’ growth by offering learning allowances for books, courses, workshops, or certifications related to their field. This not only enhances their skills but also shows your commitment to their professional development.

3. Health and wellness initiatives: While comprehensive health packages might be a stretch, you can still offer wellness programs, gym memberships, or access to virtual wellness resources to promote employees’ overall well-being.

4. Performance recognition: Implement a recognition program that acknowledges exceptional performance. This can range from monthly awards, gift cards, or additional paid time off as a token of appreciation.

5. Additional time-off benefits: Even part-time employees value time off. Consider offering paid time off (PTO) for vacations, sick days, or personal reasons, giving employees the flexibility to recharge.

6. Commuting assistance: Help part-time employees with commuting costs by offering transportation stipends or subsidies, especially if your business is located in an urban area.

7. Unique perks: Think outside the box and offer unique perks that align with your company culture and industry. This could include free products or services, access to special events, or volunteer opportunities.

By tailoring benefits to your part-time employees’ preferences and needs, you’ll not only attract top talent, but also foster a positive and productive work environment that encourages loyalty. Remember, the right benefits package can set you apart and position your business as a desirable destination for part-time job seekers.

4. Be generous with your employee discounts

For many part-time workers, the employee discount is a main motivator. They work in the stores that they like (or need) to shop at.

Employee discounts can be a powerful motivator for part-time employees. To curb turnover and ensure loyalty, consider offering substantial employee discounts. Think creatively about how your discount program could extend beyond the traditional retail settings. For instance, partnerships with local businesses can provide unique perks that cater to the diverse needs of your workforce.

5. Be aware of local layoffs

During periods of local layoffs, seize the opportunity to lend a helping hand. Consider offering part-time positions to those affected by layoffs as a short-term solution. This not only assists those in need but also creates a positive reputation for your business. Some of these hires could even evolve into valuable full-time team members.

6. Work around class schedules. Really.

70-80% of college students work while in college, and about 17% of high school students have jobs, too. Most hourly part-time workers have traditionally been between the age of 16 to mid 20’s (though this is starting to change).

To attract student workers, go beyond just offering flexible schedules—ensure their job responsibilities align with their academic commitments. By respecting their workload and priorities, you create an environment where their educational pursuits and part-time work complement each other.

7. Promote flexibility to specific demographics

It’s not just students that are looking for flexible hours in part-time work. Stay-at-home parents, freelancers, and retirees are among those who appreciate adaptable hours. Capitalize on these diverse needs to fill challenging shifts and gaps in your workforce effectively.

How to offer flexibility to part-time employees

• Implement a scheduling software like When I Work: Embrace technology to streamline scheduling. Platforms like When I Work allow employees to set their availability, swap shifts, and receive notifications about schedule changes. This empowers part-time employees to manage their work schedules effectively and promotes a balanced work-life dynamic.
• Adopt flexible work arrangements: Consider offering remote work options or job-sharing arrangements for roles that allow it. This accommodates part-time employees who seek the convenience of working from home or splitting responsibilities with another colleague.

• Use rotating shifts and job rotation: Introduce rotating shifts or job rotation to diversify part-time employee experience. This approach can be particularly attractive to individuals who thrive on variety and appreciate the opportunity to explore different aspects of your business.
• Consider seasonal or on-demand hiring: Address peak seasons or specific project needs by hiring part-time employees on a seasonal or on-demand basis. This gives flexibility for those who prefer short-term commitments or have varying availability.

Using these solutions shows your commitment to accommodating the scheduling preferences of your part-time employees. Being flexible not only attracts a wider range of candidates, but also contributes to higher job satisfaction and improved retention rates. 

8. Work with local realtors

Forge connections with local realtors to introduce your business to newcomers in the community. By including your information in new home-buyer packets, you can spotlight your part-time job opportunities and provide incentives like coupons. This approach not only attracts potential hires but also boosts your community involvement.

9. Reward longevity to make staying appealing

Retaining part-time employees can be challenging, but incentivizing loyalty can make a significant impact. Offer bonuses tied to employment duration milestones to create a tangible benefit for those who stay. This approach appeals to new hires and encourages them to build a lasting relationship with your business.

10. Embrace security so part-time employees don’t have to worry

Provide a sense of security to your part-time employees by being open and honest about what they can expect from their job. Whether it’s guaranteed minimum hours, stable shifts, or job security for a defined period, clear promises alleviate concerns and build trust. A secure work environment contributes to better retention and employee satisfaction.

11. Work with local schools

Engage with local educational institutions to tap into potential part-time hires. Collaborate with teachers in relevant fields and participate in job fairs to connect with students looking for work that aligns with their studies. Supporting education in your community can establish a positive image and attract motivated candidates.

12. Be upfront about the possibility of eventual full-time

Not all part-time workers are looking for eventual full-time work, but some are.

The fact is, the number of part-time workers in the U.S. who want to transition to full-time work sits at about 6 million. You can bet you have some workers who are eager for more hours and who hope for full-time

If your business offers this potential path, communicate it clearly to avoid misleading expectations. On the other hand, if full-time opportunities are limited, be honest about the prospects. Honesty fosters trust and ensures that employees align their goals with your business’s reality.

13. Promote your built-in benefits

Highlight the unique benefits your business location offers to potential hires. Whether it’s proximity to a college campus, access to public transportation, or a vibrant shopping district, emphasize how these factors enhance the work experience. These advantages can make your part-time positions even more appealing.

14. Have a policy of giving a head’s up

Elevate the employee experience by adopting a proactive scheduling policy. Commit to posting schedules well in advance, reducing uncertainty for your part-time staff. Use tools like a scheduling app to streamline communication and ensure everyone is on the same page. This approach minimizes stress and improves overall job satisfaction.

15. Hold a fun job fair

If you’re in need of a number of part-time hires, hold a job fair in your business (or your parking lot) and really make it a fun fair.

Transform your part-time job fair into an engaging event that goes beyond mere recruitment. Showcase your company culture, growth opportunities, and benefits through creative presentations and interactive games. By making the fair enjoyable and informative, you can capture the attention of potential hires and leave a lasting impression.

16. Make applying easy

Simplify the application process to handle the diverse schedules of part-time job seekers. Enable online applications that are accessible anytime, anywhere. Ensure that your website features a dedicated job listings page with clear instructions, downloadable forms, and instant access to essential information.

17. Always be looking

Part-time positions often require a continuous hiring process. Keep your online application platform active and maintain ongoing communication with interested candidates. Even when immediate openings aren’t available, you can build a pool of potential hires ready to join your team when the opportunity arises.

18. Offer a signing and referral bonus

In a competitive job market, attract attention by advertising signing and referral bonuses. These bonuses can motivate job seekers to apply and encourage current employees to refer quality candidates. Time-dependent conditions can ensure commitment and enhance the overall appeal of your job offerings.