How To Ramp Up Your Seasonal Business Faster This Year
Getting your seasonal business back into the busy season isn’t a slow process—it comes on fast. As locations reopen and teams return, outdated data, manual processes, and unclear schedules can quickly create stress and slow you down. Join When I Work and Rippling to learn how to reset your systems before demand picks up, re-onboard staff faster, and make sure scheduling, payroll, and compliance are ready to scale so you’re not troubleshooting once things get busy.
Hosts
Joe Martin
Sales Manager, When I Work
Joe is a Sales Manager at When I Work, where he leads the SMB sales team in helping hourly teams find smarter ways to manage their workforce. Before joining When I Work, Joe spent over a decade working in shift-based roles across retail, restaurants, veterinary hospitals, pet supply and grooming businesses, a local aquatics center, and parks and recreation—both as an employee and a manager. He’s built schedules, tracked time, and processed payroll for teams ranging from 3 to 50 employees. For the past 5.5 years, Joe has worked in sales and customer success at When I Work, helping businesses purchase, implement, and manage the platform—especially for seasonal and fluctuating workforces. Outside of work, he helps run a cottage baking business with his mom.
Ani Sapru
Product Marketing, Rippling
Ani leads product marketing for Rippling's partnership with When I Work, helping hourly and multi-location businesses simplify scheduling, onboarding, and payroll. He works closely with franchise owners who are juggling seasonal staff, multiple locations, and too many disconnected systems. Before Rippling, Ani spent nearly a decade in HR tech, working with companies of all sizes to make onboarding, scheduling, and payroll less of a headache. Outside of work, Ani is an avid cyclist and is often found on long rides trying to escape the chaos of the city.